| Goal | KPI | Why It Matters |
|---|---|---|
| Ensure users follow medical plan | Medication Compliance Rate (e.g., % doses taken on time per week) | High compliance = better outcomes |
| Keep family engaged | Caregiver Dashboard Engagement (% of caregivers logging in 2×/week) | Shows real-time involvement |
| Prevent hospital readmissions | Emergency Alert Conversion Rate (% of alerts that prevented rehospitalization) | Business impact + user safety |
| Retain users over time | Week 1 → Week 4 Retention Rate | Checks if users are sticking |
| Improve data quality | % of Users Logging Symptoms Daily | More inputs = better AI insights |
| Save doctor/hospital time | Reports Shared with Doctor (per user/month) | Encourages hospital adoption too |
Even though SugamCare is hypothetical, this is how you’d track KPIs in real life:
| GA Event | What It Tracks | Funnel Stage |
|---|---|---|
med_reminder_clicked |
User clicked on a medication reminder | Engagement |
med_marked_taken |
User confirmed they took the dose | Compliance |
symptom_logged |
User entered daily symptoms | Health input |
emergency_button_used |
User triggered emergency alert | Safety |
caregiver_login |
Caregiver viewed dashboard | Family engagement |
weekly_report_shared |
PDF health report exported | Value realisation |
✅ Use UTMs if you’re testing user acquisition from different hospitals, WhatsApp groups, or pharmacy partners.