I help early-stage and indie brands fix confusing positioning and weak creative, then build the copy, hooks, and landing page to prove it.
I run the same loop on my own work (Sensori Awakened and ritual // theory): explore friction, force a stance, ship a low-fi prototype, put it in the world. Thinking time never exceeds making time.
Static ads · Video / UGC ads · AI-assisted ads (directed, not unattended) · Landing pages · Full creative partner mix
These are production lanes inside a clear engagement, not a volume menu. Default is high-conviction: few strong pieces with one angle. Volume only after something holds.
Contact: [email protected] · Los Angeles
Step 1 · Email first. Send one sentence on the product, one friction you feel, and a site or feed link. [email protected]
Step 2 · Creative Direction Read when the problem is still fuzzy. 1-pager or Loom + 15-min walkthrough: what to stop leaning on, what to lean into. (Not a teardown. Not a brand audit.) Entry band $250–$500.
Step 3 · 2-week sprint when you are ready to ship one prototype. Memo, yes/no, 3-5 directions, one primary build: static set, video/UGC package, landing spine, or a tight combo. Band $1,500–$3,500 · 50/50. We name the primary prototype at kickoff.
Step 4 · Monthly partner only after a sprint (or clear shared angle). Mix of static, video, AI-assisted shortlist, and landing under 8-12 hours/month. Band $2,000–$4,000/mo · max 2 seats. Not daily posting.
Do not skip to partner or volume. I do not open with always-on social ops, 30-50 concepts/month menus, performance guarantees, or whitelist as the front door.
Fit filter: I work best with early-stage / indie brands that can name one constraint (budget, audience, offer, or deadline) and will test one channel. If you only want viral with no product truth, we are not a match.
Role: Operator-founder · creative strategy under real production constraints
Problem: Incense and wellness default to luxury perfume theater, endless SKUs, and stick noise.
Insight: Over-optimized people need a finite focus tool, not all-day scent identity.
No / Yes: No sticks as active sell, no hype-indulge language, no public event theater on social, no fake burn specs. Yes hand-formed cones, process-true content, Wind-Down as first sell, private table path, Stripe only.
Prototype: Site truth (cones), process content system, The Wind-Down Ritual as lead sell (10 cones · Sandalwood · Palo Santo · White Sage · $18), sister SKUs on notify.
Act: Small batch · table sales path · process-only Instagram through runway · private trunk. Burn time and cone weight withheld until real test is logged.
Public line: Finite botanical cones as a focus tool. Something that ends when the day should.
Artifacts: process stills, positioning before/after lines, offer architecture one-pager. No invented sell-through, guest lists, or stick-era burn minutes.