LIBER — Concept Brand
Category
Natural Bakery / Celebration Cakes
Project Type
Brand Strategy + Creative Direction + Website Design (Concept)
Created for
Squarespace × Contra — Make It Real Challenge
Designer
Priscila Gimenez
Most healthy bakeries focus on restriction. They communicate ingredients, diets and nutritional benefits, but often forget the emotional reason people buy cake in the first place: celebrating together.
LIBER explores another approach.
Instead of selling "healthy cakes", it creates a space where everyone feels welcome at the table.
Design a premium landing page that conveys warmth, trust, and desire while repositioning healthy desserts as joyful rather than restrictive.
The website should feel calm, editorial and emotionally driven.