TL;DR: Sayso has two parts: a web app and a desktop app. Launch the Coach from the ⚡ bolt in your Mac menu bar, the Sayso icon in your Windows tray, the web app, or the keyboard shortcut: Control + S (Mac) or Alt + Shift + S (Windows).
From the menu bar (Mac): look near the top-right of your screen where your time and Wi-Fi icons live. Click the ⚡ bolt, then click Launch Coach.
From the tray (Windows): click the ^ next to the clock, click the Sayso icon, then Launch Coach. Pin Sayso to your taskbar so it's always visible.
Keyboard: press Control + S on Mac or Alt + Shift + S on Windows. To open Playbook, press Control + B on Mac or Alt + Shift + B on Windows.
From the web app: at app.asksayso.com, click Launch Coach. The desktop app has to be installed and open.
Your tray gets crowded fast. Hold ⌘ Command and drag the bolt to the right so it stays visible no matter what else is running.
If the bolt isn't showing in your tray:
To keep Sayso in your dock: