<aside> 📗 Sixteen text, email, and phone scripts for every stage: new lead, estimate follow-up, review request, and past-customer re-engagement. Copy them, add your name and number, and use them today.

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Why speed decides the job

The MIT Lead Response Management Study found you are 100 times more likely to reach a lead, and 21 times more likely to qualify it, when you respond within 5 minutes instead of 30. Most homeowners call two or three companies. The first one to answer usually gets the job.

These templates exist so the first response is never blank. Set them up as saved replies before you need them.

Rules for every message:

First name, your name, your company, in the first line
One question, one next step
A phone number in every text
Send texts during waking hours. Queue after-hours replies for 7am.

New lead follow-up

Text, immediate (within 5 minutes)

Hi [Name], this is [Your Name] with [Company]. I saw your request for [service]. Happy to help. When is a good time for a quick call to go over what you need? We can usually be out within [timeframe]. Or call me direct: [phone].

Text, missed-call auto reply (fires the moment you miss a call)

Sorry we missed you! This is [Company]. We'll call you back within [15 minutes]. If it's urgent, reply URGENT and we'll jump on it. [Your Name]

Email, same day

Subject: Your [service] request with [Company]

Hi [Name],

Thanks for reaching out. Based on what you shared, here is what we would usually recommend:

[Two sentences: what the job likely involves and the range of options.]

Our typical timeline for this type of job is [X]. I can schedule a quick call or come take a look. What does your schedule look like this week?

[Your Name]
[Company] | [phone]

Text, 24 hours later

Hi [Name], following up on your [service] request. We still have openings this week if you'd like to get on the schedule. Reply here or call [phone]. Happy to answer any questions.