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I start by familiarizing myself with the client’s brand voice, target audience, messaging, and overall identity, then gather the key details and specific focus they want for the lead magnet. From there, I create a content outline and brainstorm the copy with AI assistance, followed by a thorough quality check where I edit and humanize the content to ensure it sounds natural, engaging, and aligned with the brand. Once the copy is finalized, I add a compelling call-to-action, design the lead magnet with on-brand graphics and visuals, and connect and test all links and buttons to ensure everything works as intended.