Title:

The Portfolio-Piece Starter Kit - 3 prompts, 1 structure, zero blank-page panic

What it is?

A free downloadable PDF offering three writing prompts built specifically for beginners stuck on where to start a portfolio piece, plus a simple five-part structure to follow.

Landing page opt-in copy:

Not ready for the full course yet? Start here. Three prompts and a structure that gets you from blank page to finished draft - no course required.

Lead Nurture Sequence (2 emails, post-signup).

Email 1 - sent immediately

Subject: Your starter kit (plus one thing to try today)

Hi [Name], Here's the Portfolio-Piece Starter Kit - [download link].

One suggestion: pick the prompt that makes you slightly uncomfortable, not the easiest one.

The uncomfortable one is usually the one that actually turns into a piece worth finishing. If you get stuck partway through, just reply - happy to help you think it through.

Email 2 - sent 3 days later

Subject: the part that actually stalls people.

Hi [Name], Quick note on something I see a lot: people finish a first draft, then sit on it for weeks because they're not sure if it's "good enough" to call finished.

That's usually a feedback problem, not a writing problem - which is most of what the six-week cohort is actually built to solve. If you want a second set of eyes before enrolling in anything, just reply with what you're working on.

[If you're ready to go further →] [link to course page]