How do you actually find the root cause of a problem, instead of just guessing? This lecture introduces issue trees — a way to break a big, vague problem down into smaller, answerable sub-questions until you hit something you can actually act on. Then we shift to communication: top-down vs. bottom-up storytelling, and how to pick the right one depending on who you're talking to.

🌳 Let's break it down, branch by branch.

HCGCC-CONSULTING L4 (Steps for Entering the Market).mp4