Liberta's clients come to it at some of the most consequential moments of their lives: setting up a company abroad, moving a family, structuring what they have built. Long before they sit down with an advisor, they meet the brand: a website, a post, a proposal, a message on their phone. Each of those moments either confirms that they are in the right hands, or quietly suggests that they are not. These guidelines exist so that every one of them confirms it.
A brand is more than a logo. It is the sum of everything a client sees, reads and experiences, and it is only as strong as its least careful piece. That is why this guide covers all of it: what Liberta believes, how it speaks, how it looks, and how each of those comes together on the website, on Instagram, in a presentation and across a meeting table.
This is a working guide, not a showcase. Every rule comes with the reason behind it, and most come with examples from Liberta's own website and social media, so that anyone can apply them with confidence, including in situations the guide does not mention. It is written for Liberta's team and for the agencies, designers, writers and partners who produce work in Liberta's name. It is private, and is never shared beyond them.
New to the brand? Begin with Start Here. It explains how the guide works and puts the whole brand on a single page. From there, each section opens with an overview and a directory of its pages.
Edition 1 · October 2026 · English master edition. The Spanish edition follows.
Custodian: Liberta Group, Dubai.