Hooks

• This one small daily habit can fix your 90% {Problem} (help)
• You don’t have an X problem; you have a Y problem. Let me explain (clarity)
• Sometimes it’s ok, not to push, not to chase and not to run… (calm)
• I am a X {your occupation} and these are Y things which are absolutely normal but our society teaches us the opposite (Contrarian truth)
• Let me tell you how life actually works… (Starting with a bold claim actually works.)

Formats

• Push a pain point then explain it in the caption
• slow-paced carousels, which eventually gives the audience a minute to reflect
• soft explanations
• Voiceover of a calm storytelling
• explanation of quotes, relatable ones
• Touch the heart by your words (Mother of all strategies)