The formula to get recognized in your industry
What most job seekers do and what actually works instead
UNDERSTANDING YOUR LINKEDIN PROFILE
| What most people do | What the top 1% does |
|---|
PROFILE
| Headline says "Marketing Manager" or "Unemployed" or "Job Seeking" or just the name of their company or school | Headline speaks to who you help and the value you bring.
| Example: "Remote job consultant | I help people access and land remote work opportunities LinkedIn, CV & interview prep" |
|---|---|
| Banner is left blank or uses the default LinkedIn background | Banner reinforces your personal brand and makes you memorable at a glance, this can be created for free on Canva think of this as your billboard, Whats the most interesting billboard you have ever seen? |
| About section is a copy-paste of their CV just a list of jobs and dates | About section tells a story in first person to humanize it. |
| Example hook: "I do three things: diagnose why your job search is stalling, design a strategy to fix it, and build templates to make it repeatable." | |
| Then share your journey, what drives you, and who you help, include a call to action at the end. |
JOB SEARCH STRATEGY
| "Open to Work" badge is on but they go quiet hoping someone finds them | Show up in recruiters feeds consistently so they cannot miss you at least 3 times a week. |
|---|---|
| Apply to job postings on job boards all day and wait | Build relationships with recruiters directly before a job because they understand recruiters will share it with them even before jobs gets posted. |
CONTENT & ENGAGEMENT
| "Great post!" or "Congratulations!" generic one-line comments that add no value | Comment with real value share a perspective, add to the conversation, or ask a thoughtful question |
|---|---|
| Post occasionally or not at all scroll and consume but never contribute | Post original content 2-3 times a week and share proof recruiter evidence, wins, real results, speak of their niche. |
DM STRATEGY
| Send a cold pitch the moment they connect with someone new | Lead with value or genuine curiosity build trust before making any ask: this can go something like: “I admire the work you do at company X if someone achieved even half of the things you did how does one go about it?” this signals curiosity and not transactional. |
|---|---|
| Reply to recruiter DMs from a place of desperation accept anything | Respond with confidence ask questions and treat it as a two-way conversation |
Apply these changes consistently and you will start showing up differently on LinkedIn. Recruiters will notice and reach out. Opportunities will follow.