MEXC International Friendship Day QRT - Content Creation Brief

⏰ Campaign Overview

July 30 is the International Day of Friendship, and MEXC is marking it with a brand moment instead of a product push.
The idea is simple. Every connection, between MEXC and its users, partners, and communities, creates new connections. Together they form an ever-growing Infinity Connection Network.
This is a light, feel-good campaign. No products, no mechanics, no promotions. Just friendship, connection, and brand.

Celebrate International Day of Friendship and turn MEXC's relationships into something personal and human, not transactional.
Spark a warm, shareable conversation around your story with MEXC.

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Every connection creates infinite opportunities. Add yourself to the ∞ and tell us what connects you to MEXC.

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Step 1 - Add your PFP. Place your avatar or photo into the center space of the Connect the ∞ poster.

Step 2 - QRT the main post with your version of the poster and a short, natural caption in your own voice.

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Pick one line of thought. Keep it short, warm, and personal.

Your story with MEXC - when you first connected, and what has kept you around.
What friendship means in crypto - the people, communities, or builders you have met along the way.
A simple friendship-day message to the MEXC community, and an invite for others to join the ∞.

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