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What is Mailgun?

Mailgun is a third-party email delivery service utilized by Scalendo for bulk email sending, comparable to how the platform uses Twilio for messaging. New agencies receive Scalendo email by default, which operates under Scalendo's Mailgun account.

Key Benefits of Using Mailgun with Scalendo

• Reliable bulk email sending through dedicated infrastructure
• Branded sending domains for professional appearance
• Flexible setup options (shared or client-specific subdomains)
• Better deliverability control via DNS and MX record optimization

Pricing Structure

• Basic plan: "$15/Month"
• Foundation plan: "$35/Month"
• Scale plan: "$90/Month"

Domain Recommendations

The guidance suggests using a subdomain format like "mg.mydomain.com" to enable sending from the root domain (example: "[email protected]"). MX record configuration within Mailgun is necessary for optimal delivery.

Two Setup Approaches

1. Single Subdomain: One subdomain across all client accounts—easy setup but risks domain-wide disruption if disabled
2. Multiple Subdomains: Individual subdomains per client—white-labeled per client but requires time-intensive setup and domain access

Related Resources

• Step-by-step Mailgun setup guide
• Mailgun Setup Checklist