Improving digital learning accessibility through affordable pricing, offline learning, and inclusive payment options.

👤 My Role

Business Analyst Trainee

🏷️ Project Type

Business Analyst & Product Strategy Technical Class

🛠 Responsibilities

• Analyzed business challenges affecting digital learning accessibility in Indonesia's 3T regions.
• Developed a Business Model Canvas to evaluate the proposed business model and expansion strategy.
• Designed the current-state and future-state business process to improve accessibility, pricing, and payment options.
• Defined the STP strategy, OKRs, and KPIs to support product adoption and business growth.
• Recommended strategic initiatives based on user needs, business feasibility, and implementation risks.

📋 Project Context

📝 Executive Summary

This case study was developed as part of a Business Analysis Technical Class project, focusing on improving digital learning accessibility for users in Indonesia's 3T (Frontier, Outermost, and Disadvantaged) regions. Acting as a Business Analyst Trainee, I analyzed business challenges affecting platform adoption among underserved communities.

The analysis identified three primary barriers: limited internet connectivity, unaffordable course pricing, and restricted payment options. These challenges reduced accessibility and limited opportunities for users in remote areas to participate in digital learning.

To address these issues, I proposed a business strategy centered on improving accessibility and affordability through optimized low-bandwidth content, offline learning capabilities, affordable pricing supported by strategic partnerships, and additional payment methods via minimarkets. Supporting deliverables included a Business Model Canvas, business process improvement, STP strategy, OKRs, KPIs, and strategic implementation recommendations.

This project demonstrates how business analysis can support product strategy by aligning user needs, business feasibility, and measurable success metrics.

🏢 Business Context