What is an Unsubscribe Link?

"An unsubscribe link allows your contacts to opt out of receiving future emails from your business." This feature is automatically included in Scalendo's Scalendo Email system unless disabled.

Legal Compliance Requirements

Unsubscribe links are mandatory under international regulations:

• CAN-SPAM Act (U.S.): The Federal Trade Commission requires all commercial emails to include a clear opt-out option
• GDPR (EU): Article 17's Right to Erasure allows subscribers to request data deletion

Non-compliance with GDPR can result in fines up to €20 million or 4% of annual global turnover.

How to Enable/Disable the Default Unsubscribe Link

1. Navigate to Subaccount Settings → Business Profile
2. Scroll to the General Tab
3. Toggle "Include Unsubscribe Link" ON or OFF
4. The unsubscribe message automatically adds to all emails

Critical note: Disabling the default link requires you to manually insert the {{unsubscribe}} tag to remain compliant.

How to Manually Add the Unsubscribe Link

In the Scalendo Email Builder:

• Place cursor where the link should appear
• Insert the tag: {{unsubscribe}}
• The tag converts to a clickable opt-out link when sent

Using Both Default and Manual Links

If both methods are enabled simultaneously, two unsubscribe links will appear, potentially: