We're working with a homegrown consumer brand that's built a loyal following by creating products people genuinely love.

The business has reached a point where growth isn't about spending more but knowing what's actually working.

You’d identify channels that truly create incremental growth, decide where the next marketing rupee should go and build a culture where every decision is backed by data.

Note - This is a first-in-function hire. As the role evolves, there is an opportunity to build and lead the team.

What you'll own

• Building the marketing measurement framework across performance, brand, CRM, influencer and offline marketing
• Developing attribution models, Media Mix Models (MMM) and incrementality frameworks
• Identifying opportunities across the acquisition and retention funnel.
• Measuring metrics that actually matter — CAC, ROAS, MER, LTV, retention and contribution margins.
• Partnering with Growth, Brand, Finance, Product and Leadership to influence key business decisions.
• Running experiments and A/B tests that improve marketing efficiency.
• Building dashboards that help teams move faster with confidence.

We'd love to speak if you

• Have experience in marketing/growth analytics or marketing science.
• Understand attribution, MMM and incrementality beyond the buzzwords.
• Have worked across digital marketing channels in a D2C or consumer business.
• Proficient in SQL and Python/R, with experience using Tableau, Power BI or Looker.
• Enjoy turning complex datasets into simple business decisions.
• Like working closely with founders and cross-functional teams.

Why this role is interesting

• You'll influence how millions in marketing budgets are allocated.