Product Marketing Manager overview of a past launch

• Interviewers: Head of Marketing, Revenue Enablement Manager, Director of Solutions Engineering

• Duration: 60 minutes

• Details: pick a product, feature, or major initiative you previously brought to market and talk us through the launch, from strategy through execution and results. We’ll ask questions as you go, so treat it as a conversation about the launch rather than a presentation. We’re most interested in your decisions, your role, how you worked across teams, and the impact.

  There’s nothing to prepare or send us in advance, and no slides needed. We’d like this to be a natural, free-flowing conversation rather than a scripted or read-aloud answer, so please don’t prepare written notes to read from during the call.

  That said, we recognize that some PMMs are visual storytellers. If you find it helpful to share visuals to bring your launch story to life, you're welcome to do so. This is entirely optional, and there's no impact on how you're evaluated either way.

• Interview structure:

  • Live session (60 minutes):
    • 25-30 min: you walk us through the launch, and we ask questions along the way
    • 15-20 min: Discussion and deeper questions
    • 10 min: Retrospective on what worked, what didn’t, and what you would have done differently.

• Come ready to discuss:

  1. The product, market context, and problem being solved
  2. Target audience, buyer, and key insights that informed the GTM strategy
  3. Launch goals and how success was defined
  4. Your specific role, ownership, and key decisions
  5. Positioning, messaging, launch strategy, and timing
  6. Cross-functional partners and how you drove alignment
  7. Key deliverables and channels
  8. Results and measurable business impact
  9. What you learned and what you would do differently

• We’ll also ask about:

  1. Where you personally had the greatest impact
  2. Tradeoffs or difficult decisions you made
  3. How you handled disagreement, changing inputs, or execution challenges
  4. How you knew whether the launch was successful

PMM technical interview

• Interviewer(s): a member of our engineering team
• Duration: 30 minutes
• Details: this is a conversation about how software gets built and what developers look for in their tools. We’ll talk about the tools you’ve used, how you think about a developer’s day-to-day work, and how you pick up new technical topics. You don’t need to know anything about Sourcegraph going in and you don’t need an engineering background. We’re looking for curiosity and how you think, not memorized definitions. There’s nothing to prepare. This is also your chance to ask an engineer about the product, the team, and how we build.
• Example questions:
  • What dev tools and AI coding tools have you used?
  • Tell me about the last technical topic you had to learn quickly.

Content working session

• Duration: 60-minutes.
• Details: during this stage in the interview process, we try to get a sense of your approach and thought process when reviewing writing drafts submitted by team members. You will be given a blog post draft to review for the first 30-minutes of the session, after which you and the hiring manager go through how you approached the piece and talk about the changes you made and why.