First full-time marketing hire · Remote (US) · Target start: mid-August 2026
Special education runs on spreadsheets, notebooks, and hallway conversations — and it shouldn't. Schools are legally required to deliver individualized services to students with disabilities, but what happens after an IEP is approved is largely invisible and chaotic: services get missed, compliance risk surfaces only after a parent complains, and educators burn out maintaining personal shadow systems just to keep up.
Three things we hear in nearly every customer conversation: compliance exposure (schools face significant legal liability when they can't document service delivery), admin burden (teachers and providers spend hours on paperwork that doesn't serve students), and lack of visibility (administrators are flying blind — they can't see what's happening without chasing individual reports).
Tandem is the modern, AI native, purpose built tool for special education. Teachers and service providers easily log every session, track IEP goal progress, and surface compliance risk before it becomes a crisis. Administrators get real-time visibility across their schools and districts, something they’re sorely lacking today.
We're a founder-led team with deep roots in EdTech: a CEO who has built and sold to schools at scale, a President who took a school-first GTM motion from zero to $10M and a 2025 exit, and a CTO with production AI experience. We have our first signed customers, a live product launching in August, and a pipeline of schools actively evaluating. This is the ground floor.
We're hiring our first full-time marketer — a demand-first builder who can drive pipeline through events, outbound, email, and paid channels while also coordinating a team of strong in-house, freelance, and community practitioner voices to produce credible, standout content to fuel that demand.
You'll work directly with our CEO, with strategic direction from a fractional CMO who has built the foundational positioning, messaging, audience research, and channel sequencing up front. The infrastructure is started: HubSpot is being stood up, outbound Round 1 is live, and the audience research is there. You're coming in to execute, test, iterate, scale, and own the number.
This is a pipeline role, not a brand role. You'll be measured on demo requests and qualified pipeline, not follower counts. You'll run paid campaigns, manage outbound iteration alongside an ops partner, own pre- and post-event pipeline, and be the person who makes sure every channel has an offer worth responding to.
That said, brand of course matters, and we need to be building engagement with our audience now for the long term. While we’ll likely hire someone to own this outright in the future, for now you’ll help kickstart this by coordinating (vs executing on) content and brand efforts. It’s important you have a sense of what will work and why, what good looks like, but you don’t need to be an expert at actually building brand and creating content.
Below is a representative roadmap of what your first 90 days may look like. Most important is to iterate, be flexible, do more of what works while staying rooted in the strategic fundamentals: engage our core audience wherever they are with messaging that resonates with them and ties back to Tandem’s unique value.
Month 1:
Month 2: