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I plan, execute, and optimise paid media and advertising campaigns across Web3, fintech, sports betting and large-scale events; combining paid social, digital media, influencer/creator marketing, and traditional advertising to drive measurable growth.

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TOTAL MEDIA $ ADVERTISING SPEND MANAGED

$100K+

Cumulative spend across paid social, digital media, influencer/creator marketing, blogs and traditional advertising.

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KEY AREAS

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📣 Paid Social

Meta, X, TikTok, Telegram

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▣ Digital Media

Blogs, publications, display

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♧ Creator & Influencer

Creator campaigns, influencer activations

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▣ Traditional Media

Billboards, lamp poles, OOH

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NOTABLE PROJECTS

Featured Case Studies

WHAT I OPTIMISE FOR

Depending on the campaign objective, I optimise against:

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CPA / CAC

Lower acquisition costs

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CTR

Higher click-through rates

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CPC

More efficient traffic

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CPM

Better media efficiency

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CVR

Higher conversion rates

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ROAS

Improved return on ad spend

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Reach & Impressions

Efficient audience scale

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Conversion Volume

Registrations, sign-ups & purchases

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MY APPROACH

A structured, data-driven process from strategy to scale.

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01

Research

Audience Funnel Objectives

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02

Build

Campaign structure Creative Audience Media allocation

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Tools and Platforms

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