We exist for one reason.

To end sedentary lifestyles and get people moving. For real. For good.

</aside>

👋 Who we are

copy_64FAC308-DB57-4BDD-8395-F8C831056C78 (1).mov

Macadam is the app that pays you to walk. Born in 2022 from a simple idea of three entrepreneurs, we're now one of the most downloaded apps in France, Spain, Italy, the UK, and the US — with almost 15 million people moving with us.

At Macadam, we don't just talk, we take action. We're here to inject energy into every day and turn the ordinary into the extraordinary — one step at a time.

🚶 What we do

<aside> 🔥

Transform

We create real behavioral change, not just streaks.

</aside>

<aside> 🌍

Accessible & Sustainable

Walking is for everyone, everywhere, always.

</aside>

<aside> 🎮

Fun & Motivating

Gamification builds habits that stick.

</aside>

And we're not stopping at rewards. Beyond the coins, we're building the game for real life: missions, challenges, and a community that gives people a reason to come back every day — not just a payout.

📊 Our users

<aside> 📱

~15M

Users

</aside>

<aside> 🌍

FR · ES · IT · UK · US

Top markets

</aside>

<aside> 🎂

2022

Founded

</aside>

<aside> 🏢

BCN · Paris

Offices

</aside>

🤝 Our team

Macadam-Team-2 (1).jpg

We're a small, cross-functional team that moves fast, collaborates closely, and aims high. Everyone is trusted with real ownership from day one — we believe people do their best work when they understand the why, not just the what.

<aside> ✨

Make it happen — Take responsibility, drive the outcome, and make it matter.

Build together, win together — We go further when we support, challenge, and lift each other up.

Trust the data — Decide with clarity, act with confidence, and measure what counts.

Build for people — Build with empathy, simplicity and real people in mind.

Think bigger — Set the bar high, push boundaries, and imagine a better way.

</aside>

Our culture runs on autonomy, shared responsibility, and clear communication — teams are trusted to own decisions and deliver meaningful results.