A results-driven marketing professional specializing in social media strategy, brand storytelling, campaign management, and cross-functional coordination with a track record of measurable growth and audience impact.
*Note: My portfolio is currently a work in progress as I still need to put A LOT more of my work and experiences into it. Stay tuned for more!
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Engagement Growth
Audience Growth (Month 1)
Campaign Impressions
Years of Experience
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I'm a marketing and communications professional and recent Marketing graduate, having graduated Cum Laude with honors including the Terrence Brady Memorial Award and placement on both the Presidential and Dean's Honor Lists.
My background spans social media management, digital marketing, brand storytelling, content strategy, public relations, and project coordination; built across both startup environments and high-volume consumer-facing operations. I thrive at the intersection of creative strategy and analytical execution, using data to drive decisions while keeping the human element of communication front and center.
I've led campaigns that reached thousands, grown audiences from the ground up, managed cross-functional teams, and consistently delivered results in fast-paced, multi-priority environments. Whether I'm developing brand narratives, coordinating campaign logistics, or engaging a community of followers, I bring the same level of intentionality, ownership, and drive to every project I take on.
Outside of my professional work, I've honed a unique ability to build genuine relationships, a skill that has made me one of the most trusted and relied-upon members in every organization I've been a part of, from a growing startup to a 60-person, $8M+ annual revenue retail operation where I train new team members and collaborate cross-departmentally every day.
I'm also committed to continuously sharpening my skill set outside of the workplace, most recently earning a Digital Marketing Certification from HubSpot Academy to deepen my foundation in inbound marketing strategy, content marketing, and digital best practices.
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Degree
B.S. Business Administration – Marketing (Cum Laude)
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Education
New York Institute of Technology
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Experience
6+ Years Across Marketing, Sales, Social Media & Operations
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Specializations
Social Media Strategy · Brand Marketing · Campaign Management · PR · Project Coordination
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Contact
Email: [email protected]
Phone: +1 (516) 305-7716
LinkedIn: www.linkedin.com/in/michaelpinello
Location: Based in the NYC Metro Area
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Results-oriented marketing and communications professional with hands-on experience developing and executing multi-channel campaigns, managing social media platforms, building brand narratives, and coordinating cross-functional teams. Proven ability to translate business objectives into audience-focused strategies that deliver measurable outcomes — including a 1,784% increase in engagement, 550% audience growth in 30 days, and 10,600+ campaign impressions.
Skilled at managing full campaign lifecycles from ideation and content development through execution, performance analysis, and optimization. Experienced in working within startup environments, campus media organizations, and high-volume retail operations, bringing adaptability, attention to detail, and strong communication skills to every professional setting.
Equally at home writing AP Style copy, analyzing Instagram analytics, coordinating stakeholder deliverables, or developing outreach strategy — with a toolkit that spans content creation, digital marketing, public relations, event promotion, and project coordination. Recognized consistently for trustworthiness, leadership, and the ability to collaborate effectively across departments and organizational levels.