About the task

Redesign and develop a website for a handmade bag store

Issues with the previous website

• The site was created by the client, so it had weak composition and inconvenient functionality.
• The homepage had only one link to the catalog, making it unclear for users where they were and what the brand was about.
• The entire site was built using standard Tilda blocks, which didn’t reflect the brand’s aesthetics or positioning.

Solutions

• Create a full-fledged homepage, including a hero section with a clear brand description. Remove unnecessary pages and consolidate key content on the main page.
• Use soft, natural colors found in the products to reflect the brand’s connection to nature.
• Design a unique and user-friendly interface that grabs attention and ensures a smooth experience, based on competitor analysis.
• Develop all technical pages such as the 404 page, privacy policy, etc.

Process