Performance Marketing, Analytics & AI Automation Specialist

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ABOUT ME

I help businesses grow through paid media, clean tracking, dashboard reporting, and AI-powered automation.

I work across Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Pixel/CAPI, Looker Studio, Power BI, n8n, OpenAI API, Claude API, WordPress REST API, Meta Graph API, and AI lead handling workflows.

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Quick overview

• Paid media campaign management across Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, and LinkedIn Ads
• GA4, GTM, Meta Pixel/CAPI, and conversion tracking implementation
• Looker Studio and Power BI dashboards for campaign and funnel reporting
• AI and automation workflows using n8n, OpenAI API, Claude API, WordPress REST API, Meta Graph API, and Vapi

Selected results

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• Reduced CPL by 20–25% through campaign optimization, keyword intent segmentation, search term cleanup, and audience refinement.
• Improved landing page conversion rates by 15–20% through UX testing, message refinement, and performance analysis.
• Reduced manual reporting time by 60% using automated dashboards and recurring reporting workflows.
• Built GA4/GTM tracking setups for 15+ brands, including form submissions, call clicks, landing page events, custom conversions, Meta Pixel/CAPI, and CRM event mapping. </aside>

Note: Sensitive client data is blurred or removed in screenshots.

What I do

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Performance Marketing

Full-funnel campaign execution and optimization across search + social. I focus on intent, structure, testing, and clean feedback loops to improve CPL/CPA and lead quality.

Tools: Google Ads, Meta Ads Manager, Microsoft Ads, Amazon Ads, LinkedIn Ads, Apple Ads

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Tracking & Analytics

Reliable measurement foundations: GA4 event design, GTM implementation, pixel/CAPI setups, QA, and conversion tracking consistency across platforms.

Tools: GA4, GTM, Meta Pixel, CAPI, Google Ads Conversion Tracking, DebugView

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Dashboards & Reporting

Recruiter-friendly, stakeholder-ready reporting that answers “What happened?”, “Why?”, and “What next?” across spend, leads, CPL/CPA, ROAS, and funnel drop-offs.

Tools: Looker Studio, Power BI, Excel, Google Sheets, Search Console

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AI & Automation

Automation workflows that reduce manual work and speed up execution: approvals, publishing, reporting, lead handling, and data enrichment and operational flows.

Tools: n8n, Zapier, OpenAI API, Claude API, WordPress REST API, Meta Graph API, Slack, Cloudinary, Vapi

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Case studies

Below is a gallery of case studies. Each one includes: goal → work done → tools → proof placeholders.