Content precedes design. Design in the absence of content is not design, it's decoration. — Jeff Zeldman

I'm Boris. I make products, and the AI inside them, sound human at scale. I can help you turn dense, technical interfaces into language that guides, reassures, and creates lasting value. Have a look around.

Selected projects

Product & UX writing

Web3 onboarding: writing a first minute that new users actually finish

Content systems & strategy

Fixing a $4M content crisis: a strategic UX writing case study

Conversation design

Crafting human-centered banking conversations: a conversation design case study

More case studies

Solflare Packs: writing trust into a first-of-its-kind wallet feature

Engineering a content system: a case study

Kairos: vibecoding a time tracker, and the discipline of noticing

Fieldnote: vibecoding a UX research tool

Annual report for an industrial real estate developer

Sales brochure for a premium real estate project

UX writing for a financial market predictions app and website

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Words are only half the story. For eight years, I've helped banks, fintechs and crypto products say hard things simply — with roots in poetry and linguistics. Meet the person behind the words: Who is Boris?

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It has been said about me…