Role: Founding Product Manager · Tenure: 2025 – Present · Domain: Global EdTech · Community · Mental Wellbeing · AI-Native Intelligence Layer
Portfolio: Public Notion PM Portfolio
A wellbeing-first digital campus platform for 1.8B Gen Z students globally — mental health as the substrate every other layer (community, mentorship, opportunity) is built to support, not a bolt-on feature.
60–70% of university students globally show moderate-to-high anxiety; 75%+ needing mental-health care receive none; existing campus tools are crisis-reactive, never preventive, and digital-first apps largely exclude non-English-speaking majorities. Nothing measures pre-crisis distress continuously — competitors are either chatbots (Wysa), consumer wellness apps (Headspace/Calm), or therapist marketplaces (BetterHelp/Talkspace); none fuse behavioral + self-report + clinical signal into a campus-native score. TAM $28B (1.8B students) · SAM $5.2B (~300M smartphone-enabled students) · SOM $120M (5M users by Y3).
Market Sizing Derivation
| Level | Base Population | Rate Assumption | Basis | Value |
|---|---|---|---|---|
| TAM | 1.8B global university-enrolled students | × $15.6/student/year avg wellbeing-platform spend | UNESCO Institute for Statistics 2023 enrollment data; per-student spend blended: US ~$30, EU ~$20, EM ~$5–8 | $28B |
| SAM | 300M smartphone-enabled students in digital-health-active markets (16.7% of TAM base) | × $17.3/year avg spend in those markets | Markets: North America, Western Europe, Southeast Asia, urban India and LatAm; digital-health app penetration ~17% of global enrollment | $5.2B |
| SOM | 5M students reachable via university B2B channel by Y3 (1.7% of SAM base) | × $24 blended market-rate ARPU | $24 = market-rate valuation; own pricing ($3–8 B2B, $9.99 B2C) is below this — the gap is the pricing opportunity captured as the product matures into intelligence licensing (Y4+) | $120M |
Built the product around one hero asset — the MH&W Score, a proprietary 0–10 continuous wellbeing signal fused from four weighted inputs and reviewed quarterly by clinical advisors:
| Signal | Weight | Source |
|---|---|---|
| Mood Tracker | 35% | Direct self-report (emoji/slider) |
| Content & Reactions | 25% | Implicit sentiment on engaged content |
| Behavioral Patterns | 25% | Session timing, scroll velocity, anomalies |
| Self-Assessment (PHQ-9) | 15% | Opt-in, clinically validated, monthly |
This is a structural moat, not a feature — no competitor measures it, and every interaction compounds it (Year 1: 2 weeks of rule-based signal → Year 2: 50+ weeks of labelled, multilingual outcomes a new entrant needs 12+ months to reproduce).
8 integrated layers, only two of which are "core": Verified Peer Community, Career Knowledge Graph, Alumni Mentorship, Skill Discovery & Jobs, MH&W Score & Check-ins (core), Counsellor Dashboard/B2B (core), Multilingual-First ML Feed (F1 >0.82 across 50+ languages), Global Privacy-Native architecture (GDPR/FERPA, 3 identity layers, 30-day deletion SLA).
PMF discipline — five quantitative gates before any horizontal scaling (D7 retention ≥40%, comment-to-view ≥8%, WhatsApp/social referral share ≥25%, mood check-in DAU ≥30%, counsellor pilot signed ≥2 universities), plus three qualitative signals (Sean Ellis test ≥40%, cohort curve flattening, "pull not push" inbound demand).