I’m Nancy Kang’ethe, a digital marketer who enjoys turning ideas into practical marketing campaigns and using data to understand what is working and what can be improved.
I created this portfolio to bring my digital marketing skills together in one place and, more importantly, to show them through actual work. It features five projects covering Google Ads, SEO, GA4, e-commerce analytics, and brand awareness, with each project built around a different marketing goal.
From researching keywords and audiences to building campaigns, creating ads, analysing performance, and making improvements, these projects reflect the kind of work I want to do as a digital marketer.
A selection of hands-on digital marketing projects covering analytics, SEO, paid advertising, and audience strategy. Each project explores a different area of digital marketing, from analysing e-commerce performance and evaluating organic search opportunities to planning and building Google Ads campaigns across Search, Performance Max, Display, and Video.