We are seeking a strong leader capable of building and implementing a modern marketing strategy for one of Uzbekistan's largest banks — driving customer growth, brand development, and digital transformation.

🔷 KEY RESPONSIBILITIES:

🔹 Develop and execute the bank's marketing strategy aligned with overall business goals;

🔹 Oversee all marketing functions: brand, product marketing, digital, performance marketing, CRM, PR, SMM, communications, customer experience, analytics and automation;

🔹 Build a strong bank brand and increase its recognition and value;

🔹 Develop strategies for attracting, retaining and growing retail and corporate clients;

🔹 Build an effective marketing investment management system and drive ROMI growth;

🔹 Develop digital marketing and omnichannel communications;

🔹 Establish CRM marketing, personalisation and customer lifecycle management systems;

🔹 Build marketing and end-to-end analytics infrastructure to enable data-driven decision-making;

🔹 Develop KPI systems, marketing dashboards and management reporting for the bank's leadership;

🔹 Implement AI, CDP, BI and MarTech solutions; automate marketing processes;

🔹 Lead marketing research, market, competitor and customer behaviour analysis;

🔹 Develop Go-to-Market strategies for new products and services;

🔹 Increase sales effectiveness through marketing tools, lead generation and sales funnel automation;

🔹 Build an integrated Customer Experience and Customer Journey management system;

🔹 Manage the marketing project portfolio and collaborate with internal business units, agencies and technology partners;

🔹 Build and lead a high-performing marketing team.

🔷 REQUIREMENTS:

🔹 At least 5 years of experience as CMO, Marketing Director or head of a marketing function;