<aside> 🎰
A full campaign kit for the ORBIT casino: 10 creatives across 6 channels — website, lobby, social, stories, push / in-app and email. I designed everything in Figma and generated the 3D characters and objects in Higgsfield AI. Same visual language as the product, so marketing and UI feel like one brand.
</aside>
| Role | Product Designer (solo) — campaign concepts, copy, layout, art direction |
|---|---|
| Campaigns | Welcome bonus · Crash Cup tournament · Weekly cashback · Free spins · Mega Jackpot |
| Formats | Web hero 1920×600 · Lobby 1200×400 · Social 1080×1080 · Stories 1080×1920 · Push / in-app 390×844 · Email 600×320 |
| Tools | Figma · Higgsfield AI |
| Product case | See the main ORBIT UX/UI case study for the platform itself |
| Figma | Open the Promo Creatives page |
Every creative leads with a single big value — 200%, $50,000, 100 free spins — set in Unbounded with the gold gradient. The eye gets the offer in under a second.
Gold is used only for bonus values and the CTA, exactly like in the product UI, so users learn that gold means reward.
The fox astronaut mascot, the 3D gift box and slot reels give the brand a face and make banners stand out in a lobby full of generic slot art.
Every creative carries 18+ · T&Cs apply · Play responsibly and, where relevant, key terms (min. deposit, wagering) next to the CTA.
The first thing a new visitor sees. Text block on the left with the offer hierarchy (overline → gold value → free spins → CTA → terms), mascot on the right over a violet glow so the eye flows from character to button.
Orbit Crash Cup — tournament banner with a live countdown (days / hours / minutes) to create urgency, prize pool in gold and a violet CTA to separate it from bonus offers.
15% weekly cashback — VIP retention offer for existing players: clear rule in the subtitle (up to $5,000 on net losses) and one gold CTA.
100 Free Spins — 3D slot reels with lucky sevens generated in Higgsfield, flying coins and a short benefit line.
Mega Jackpot — the jackpot amount is the hero; treasure-chest art from the ORBIT library supports it.