<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4e3d9e2f-babd-4d99-9f8f-ffca85b67660/Element-Stars-Black.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4e3d9e2f-babd-4d99-9f8f-ffca85b67660/Element-Stars-Black.svg" width="40px" />

This is your freebie landing page. Keep it focused — one offer, one form, one CTA. The goal is to get them to opt in so you can nurture them toward a booking.

</aside>

Opt-In Hero

The main canvas. Label, header, body, and the form embed.

On the Template:

Label: Free Download

Header: The 7 Wedding Photography Mistakes Most Couples Regret

Body: Sign up below and get a beautifully designed, no-fluff guide that walks you through the real mistakes Elise sees over and over, and how to avoid them with confidence and calm.

CTA: Grab the guide

Your Turn:

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

Label:

Header:

Body:

CTA:

</aside>

Place your opt-in form embed code here (Flodesk, Mailchimp, etc.):

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Inside the Guide