Title / app name (Applyra, Sep 8)

Play titles can’t be A/B’d — change is live for everyone. Cap 30 chars.

Current: Verse Lock: Scripture First (27/30)

Verdict: hold until short-desc A/B ends. Brand terms already strong (#2 verse lock t=56, #1 verselock, #6 scripture first).

Biggest title gap = prayer angle (not ranked): prayer lock t=63, pray to unlock t=42.

Option Chars When
Keep current 27 Default until short-desc winner
Verse Lock: Pray to Unlock 26 If pray-to-unlock short-desc wins
Verse Lock: Prayer Lock 23 Alt if you want the higher-traffic phrase
Verse Lock: Bible Verse Lock 29 Only to chase bible lock (t=47) — redundant with brand

Don’t rename now while the short-desc experiment is running (confounds results).

Applyra baseline (US / en-US, Sep 8)

44 keywords tracked · store title Verse Lock: Scripture First

Winning ranks

Gaps / opportunities (not ranked)

Listing tests to run next

  1. Short description A/B: scripture-lock vs pray-to-unlock
  2. First screenshot: lock gate with verse vs prayer check-in
  3. Keep brand terms (verse lock) prominent — already #2 with real traffic