Documents the complete order-to-delivery system for a multi-channel supplement brand so that every handoff, decision point and failure mode is visible in one place. Built as the foundation artifact — the SOPs, inventory model and vendor scorecard in this section all map back to a phase on this diagram.
Channels: Amazon FBA, Amazon FBM, self-fulfilled Shopify store
Sourcing: Alibaba manufacturers, EXW and DDP terms
Freight: air for samples and light SKUs, sea for bulk
Ownership: single operator across all seven phases
| Lane | Who | Responsibility |
|---|---|---|
| Operations | Me | Owns the flow end to end; every decision gate |
| Supplier | Alibaba manufacturer | Quotation, production, labeling, Incoterm obligation |
| Logistics & QA | Freight forwarder, third-party inspector | Pre-shipment inspection, booking, customs, delivery |
| Channel | Amazon, Shopify | Receiving, fulfillment, returns processing |
| Customer | End buyer | Order placement, returns, complaints |
1 · Demand & Trigger - Sellerboard restock alert and Shopify sell-through are reviewed against remaining cover. Reorder point is calculated as daily velocity multiplied by total lead time, plus safety stock.
2 · Procurement - RFQ issued and quotations compared on MOQ, unit cost and lead time. Incoterm set to EXW or DDP depending on whether freight is managed in-house. PO and invoice routed to the client for payment.
3 · Production & QA - Spec sheet and packaging artwork approved before the run starts. Third-party pre-shipment inspection booked; goods approved or rejected on the report before release.
4 · Inbound Logistics - Mode selected by weight and urgency. FBA shipment plan built with labels and box content file. Forwarder books freight and clears customs.
5 · Channel Receiving - Received units reconciled against shipped units. Listing confirmed live and compliance documentation confirmed current.
6 · Fulfillment - Seller Central and Shopify admin checked daily. FBA orders fulfilled by Amazon; FBM and Shopify orders picked and shipped from own stock the same day.
7 · Returns & Review - Returns processed through the channel. Root cause logged; reorder point and supplier scorecard updated from actuals.