Introduction

Ad Manager in Scalendo functions as a centralized tool that allows agencies and sub-accounts to create, manage, and track advertising campaigns across multiple platforms in one place. The platform consolidates workflows, delivers insights, and enables measurable campaign outcomes.

What is Ad Manager?

Ad Manager integrates Facebook, Instagram, Google, and LinkedIn advertising capabilities into a unified dashboard. Rather than navigating separate platforms, users can launch campaigns, monitor performance, and refine strategies within Scalendo's interface. This approach serves both agencies and sub-accounts seeking streamlined advertising management.

Supported Platforms and Campaign Types

The tool supports four primary platforms with distinct capabilities:

• Meta (Facebook & Instagram): Lead Generation, Website Traffic, Engagement, Sales via single images, videos, carousels, lead forms, and conversation forms
• Google Ads: Search Campaigns and Demand Generation (forthcoming) using search ads, images, videos, and carousels
• LinkedIn Ads: Lead Generation and Website Visits with images, videos, and carousels

Key Benefits

Main advantages include:

• Unified dashboard across multiple platforms
• Efficient, guided setup workflows
• Audience targeting aligned with campaign objectives
• Real-time ROI visibility and performance metrics
• Results-driven campaign execution
• Multi-client management capabilities for agencies
• Revenue generation opportunity through sub-account reselling

Pricing & Access

Agencies receive free access to Ad Manager with flexibility to resell to sub-accounts at self-determined pricing. Scalendo's base cost remains zero, allowing agencies to retain all resale revenue.