About the role

In this role you will be responsible for how Vested is perceived externally - across media, & public narratives.

This role spans Corporate communications, PR, and Online Reputation Management.

You should have hands-on experience working with media either from a brand or agency side and come with existing relationships with journalists across business, finance, and startup ecosystems.

This is not a coordination role. This is a narrative-building role.

You will be responsible for shaping Vested’s voice in the market and ensuring we are consistently seen as The Global Investing Specialist and a credible authority in the space.

This is a high-impact role for someone who can combine storytelling, media strategy, and execution.

Location

Remote (Living in Bombay/Bangalore/NCR Region only)

What you will do

• Own corporate narrative: Define and drive how Vested is positioned across media, press, and public discourse.
• Drive PR strategy: Build and execute PR plans across product launches, funding announcements, partnerships, reports, and key milestones.
• Media relationships: Leverage and grow strong relationships with journalists, editors, and publications across business, finance, and tech.
• Earned media coverage: Consistently drive high-quality coverage across top-tier publications (ET, Mint, Business Standard, etc.) and relevant digital platforms.
• Founder & leadership profiling: Position Vested’s leadership team (especially founder) as credible voices in global investing through interviews, op-eds, and speaking opportunities.
• Content for PR: Write and refine press releases, media pitches, opinion pieces, and thought leadership content.
• ORM (Online Reputation Management): Monitor and manage Vested’s online reputation across platforms. Proactively address risks and amplify positive narratives.
• Crisis communication: Handle sensitive situations with clarity, speed, and judgment to protect brand trust.
• Cross-functional collaboration: Work closely with product, marketing, and leadership teams to identify stories worth telling.
• Measure & grow impact: Track & grow PR performance - share of voice, media quality, sentiment, and narrative consistency.