SkillSpring Academy is a fictional online education brand created for this portfolio project. I developed a multi channel paid media strategy for its $499 Digital Marketing Career Certificate, using Google Search Ads to capture high intent demand and Meta Ads to build awareness, generate interest, and retarget prospective students.
Industry: Online Education / Professional Training
Project: Paid Media / PPC Campaign Strategy
Channels: Google Search Ads + Meta Ads
Product: Digital Marketing Career Certificate
Course Price: $499
Target Market: United States
Primary Goal: Qualified Leads + Course Enrollments
Status: Portfolio Demonstration