About Our client Our client believes the way people experience work matters. They help organizations navigate change, strengthen leadership, and create better experiences for the people who make their work possible. Their approach combines strategy, behavioral insight, and human-centered change to help organizations move forward with intention.
The Opportunity We’re looking for a Marketing & Storytelling Lead who can turn ideas into stories that move people. Our client’s greatest asset is their perspective—and the voice, language, and ideas behind our work. This person will bring that perspective to life across LinkedIn, email, video, and other digital platforms, building meaningful connections with our audience while helping new services reach the people who need them. You’re equal parts storyteller, creative thinker, AI-powered content creator, and marketing operator. You can take a conversation or voice note and turn it into compelling content, use AI tools to create original imagery and short-form video, and develop thoughtful campaigns that translate ideas into action.
What You’ll Own Storytelling & Digital Content ● Turn the founder’s ideas, insights, and voice into engaging LinkedIn content, newsletters, and other digital storytelling. ● Create original, AI-powered visual content, including imagery, short-form videos, and reels that bring Pivot’s ideas to life. ● Edit and repurpose content across platforms while maintaining a consistent, recognizable brand voice. ● Build audience relationships through content that sparks conversation, encourages sharing, and offers genuine value. Service Launches & Campaigns ● Develop and execute strategic marketing campaigns for new services, coaching cohorts, digital experiences, and other offerings. ● Translate service concepts into clear messaging, creative assets, email sequences, and calls to action.
● Plan campaigns from pre-launch through promotion and follow-up, coordinating content across relevant channels. ● Track campaign performance and use insights to improve engagement, inquiries, registrations, and conversions.
Marketing Operations & Performance ● Own the content calendar, newsletter scheduling, publishing, and distribution. ● Manage email communications multiple times per month, transforming founder-provided ideas into polished, audience-ready content. ● Monitor social and email performance, including shares, comments, responses, open rates, and click-through rates. ● Maintain organized workflows, meet publishing deadlines, and proactively recommend improvements based on performance data.
What You Bring ● A strong storyteller’s instinct: You know how to make ideas resonate and create connection rather than simply publish content. ● AI creative fluency: You are highly capable with AI tools for generating original imagery and video, creating short-form visual content, and bringing written ideas to life. ● Strong writing and editing skills: You can preserve a distinct voice while sharpening messaging for different audiences and platforms. ● Campaign thinking: You understand how individual pieces of content work together to build awareness, engagement, and demand for a service. ● Operational ownership: You can move work from concept to execution, managing calendars, scheduling, publishing, and details without constant follow-up. ● A data-informed mindset: You use performance metrics to understand what resonates and improve what comes next. ● Curiosity about people and change: You’re interested in leadership, workplace culture, and the experiences that shape how people work.
Experience in marketing, communications, content strategy, or a related field is preferred, along with familiarity with email marketing, social scheduling, analytics, and AI-powered creative tools. A strong portfolio demonstrating storytelling and AI-generated visual content is highly valued.
How We Work Our client is a growing, entrepreneurial company. They value thoughtful work, direct communication, creativity, personal ownership, and a willingness to challenge conventional thinking. You’ll work closely with the founder, helping translate big ideas into consistent, compelling marketing that reflects who we are and where we’re going.
What Success Looks Like
● Client’s voice and perspective are consistently represented across our digital channels. ● Content builds meaningful engagement, conversation, and audience connection. ● AI-powered imagery and video expand how we tell stories and bring our ideas to market. ● Newsletters are delivered consistently, with performance improving against established benchmarks. ● Service launches are strategic, coordinated, and measurable, generating meaningful interest and business opportunities. ● Ideas move from conversation to published content and completed campaigns with creativity, quality, and minimal
Please send resumes and portfolios to [email protected]