It's not just who you know, it's who knows you.

NAC-AEP approved talk for schools, delivered by award winning director and content creator Ray Pang.

Programme Synopsis

In this high impact, story driven talk, Ray Pang takes students behind the scenes of how digital storytelling, social media, and personal branding shape opportunities for the future.

Drawing from over a decade directing for global brands including Amazon Prime, KFC, and AIA, and creating viral content since the pandemic, Ray shares how students can make their digital presence work for them, not against them.

Real case studies students can relate to:

• A simple vlog of his son doing balloon sculpting earned free media coverage from AsiaOne
• A short video helped his ITE intern get noticed and celebrated by his school
• A cautionary incident where Ray himself was misunderstood online and reported by the news
• Helping a friend go viral for his book through storytelling and creative strategy

The goal: equip students to become intentional storytellers, build a positive digital footprint, and avoid long term pitfalls from careless content.

Format

Duration: 60 minutes (45 min talk + 15 min Q&A)

Class size: 10 to 40 participants

Participants: Business Owners, Retail Managers & Assistant, Marketers

Learning Outcomes

• Use storytelling and social media as tools for personal growth and opportunity