Product Design · FinTech · Mobile · Personalization - Full Project link

****A 2025 redesign of the Personalized Offers experience focused on making relevant offers easier to discover, understand, and interact with. The project introduced a stronger visual identity, a new content format, additional user flows, and a more scalable structure aligned with the broader product ecosystem.

This case study reflects the product experience designed in 2025. The current version of the app may differ.

1. Context & Challenge

Personalized Offers already existed as part of the banking app, but the experience lacked a clear identity and did not feel fully integrated into the broader product ecosystem.

The section needed to become more noticeable, easier to understand, and more engaging, while supporting a wider variety of personalized content and future scenarios.

The challenge

Redesign the Personalized Offers experience to:

• improve offer discoverability
• increase user engagement with personalized content
• create a clearer and more recognizable visual identity
• align the experience with the broader product system
• support new formats, states, and interaction scenarios
• make the section scalable for future development

The goal was not simply to refresh the UI, but to turn Personalized Offers into a more structured and recognizable product experience that could attract more users and encourage repeated interaction

2. Audit & Benchmarking

Before moving into the redesign, I reviewed the existing Personalized Offers experience and looked at how similar mechanics were handled across other mature consumer products.

The goal was not to replicate individual solutions, but to understand which interaction and content patterns already felt familiar to users and could naturally fit into the broader banking experience.