Dutch people carrying almost anything on a bike.
Friends sending each other Tikkies for €2.35.
Tourists photographing stray cats in Greece.
Kids copying what their sporting heroes do.
A suspicious amount of supermarket pizza.
Dutch windows that seem to have nothing to hide.
Most of them are probably nothing.
But what if one isn’t?
Perspectives is where I keep the ones that make me curious and try to find out.
I research them, question my own assumptions, look for what’s happening underneath and see if there’s enough truth there to build something from.
AI has become part of that process too, helping me challenge, research, pressure-test and explore. But it doesn’t get the final say.
Sometimes an observation becomes a strategy.
Sometimes it becomes an idea.
Sometimes it gets killed.
That’s kind of the point.