My experience combines hands-on paid acquisition, rapid experimentation, funnel optimization, and cross-functional execution across EdTech, subscription, SaaS, wellness, e-commerce, and consumer products. I have managed campaigns across Google, Meta and LinkedIn Ads, worked with international audiences, and supported the full customer journey from first impression and landing-page visit through lead generation, purchase, activation, and retention.

Nordic Metrology Science - Multi-Market Acquisition and Funnel Optimization

At Nordic Metrology Science, I led digital marketing and international growth initiatives across several European markets.

I managed full-funnel campaigns across Google Ads, Meta Ads, LinkedIn Ads, email marketing, and cold outreach. I also connected landing pages with CRM and marketing automation workflows and worked on localized messaging for different markets.

Selected results:

• Increased qualified lead volume by 34% within six months.
• Improved landing-page conversion rates by 25% through A/B testing, UX improvements, and CTA optimization.
• Grew the company’s LinkedIn audience from approximately 200 to more than 5,000 followers in 12 months.
• Coordinated four project teams involving more than 20 contributors.

Although this was primarily a B2B project, it demonstrates my ability to manage multiple markets, campaigns, messages, audiences, and funnel hypotheses simultaneously.

Website:

https://nordicmetrology.com

Reverse Health - Quiz-Led Subscription Acquisition

Role: Performance Marketer and Funnel Contributor

Channel: Google Ads

Focus: Subscription acquisition, personalized funnels, search intent, and conversion optimization

Funnel: