PART 1: BUSINESS IMPACT

1. True Web Technologies - Interactive Project Showcase [ WEBSITE / DESIGN FILE ]

Designed the product experience and UI for an interactive project showcase, creating a visually engaging way for users to discover and explore client projects. Collaborated closely with the development team to translate the design into a polished, responsive, and interactive experience.

The redesigned section increased CTR to project pages by 330%, significantly improving client acquisition.

2. Sevlogia - A Desktop First Website for Telecommunication & Brownfield Optimization Services [ WEBSITE / DESIGN FILE / DESIGN PROTOTYPE ]

Design, Development & Execution

• Comprehensive Requirements: Independently audited and dissected a 74-page design and business guideline document, translating dense corporate philosophy and complex technical requirements into a streamlined, high-fidelity digital experience.

  • View the 74-page Strategic Design & Business Guideline:

    Design Guideline and Business Information for Designers v1.2.pdf

• End-to-End Design Ownership: Led the full design lifecycle from wireframing to final handoff, including custom animations and hover effects that reflect the brand’s core concept of "network coherence."

Leadership & Client Relations

• Solo Stakeholder Management: Acted as the lead for all client engagements, independently managing feedback loops and ensuring every design iteration aligned with the client’s vision and business goals.
• Client Commendation: Achieved exceptional results that led to a direct testimonial from the client:
  • Srinivasan R ([email protected]): “The designer has done a splendid job on this project.”