Product manager in the making, with 7+ years shaping customer experiences for brands like Walmart and Lord & Taylor. I combine a Computer Science foundation, deep customer empathy from years in brand and content, and hands-on AI prototyping to turn a fuzzy problem into a prioritised, measurable solution.

📍Bengaluru, India

Targeting Associate Product Manager & Product Manager roles · Consumer · E-commerce · Marketplaces · AI Products ·

Email: [email protected] · LinkedIn: linkedin.com/in/prajwalcgoswami

📂 Projects

🧰 Skills & Toolkit

Product: Product discovery · Problem framing · User research · PRDs · User stories · Journey mapping · JTBD · User segmentation · RICE prioritisation · MVP scoping · UX heuristic audits. Strategy & growth: Go-to-market (GTM) · Product-led growth (PLG) · Growth loops and flywheels · TAM/SAM/SOM · Competitive analysis · Pricing and monetisation · Business impact modelling. Metrics: North Star metrics · KPI trees · Guardrail metrics · Funnel analysis · Cohort analysis · Event tracking specs. AI & tools: LLM prompt and system-prompt design · Lovable · Cursor · Bolt · Replit · SQL · Excel · Tableau · Power BI · Notion.

👤 About Me

"From crafting the customer experience to designing the product."

My years in brand and content trained customer empathy, clear communication, and cross-functional execution — core PM strengths. The Airtribe AI Product Management Program added the rigour: discovery, prioritisation, metrics, and GTM.

7+ years of customer-facing work across US and India markets in e-commerce, luxury retail, and consumer brands (Walmart, Lord & Taylor, William Penn, Sheaffer). Worked cross-functionally with business, brand, and performance teams, and owned brand governance at scale for Walmart. Contributed to product launch strategy, positioning, and messaging (William Penn), and led content architecture for a website revamp.

Technical foundation: Computer Science degree, with foundational SQL, Excel/Sheets, Tableau, Power BI, and basic Python. AI-native way of working: prompt engineering, and vibe-coding prototypes with Lovable, Cursor, Bolt, and Replit. Completed 11 end-to-end product projects in the Airtribe program, covering discovery, framing, prioritisation, PRDs, prototyping, go-to-market, and metrics.

Work Experience

• Specialist, Brand & Product Management — Randstad Digital (client: Walmart), Dec 2024–Present. Turn business briefs and customer insights into customer-first communication across CRM, email, push, banners, paid social, and offline channels; own brand governance for Walmart; work cross-functionally; use AI tools to scale production.
• Senior Content Strategist — William Penn, Jul 2024–Dec 2024. Led marketing for 3 luxury brands (William Penn, Sheaffer, Lapis Bard); contributed to product launch strategy and messaging; led content architecture for a website revamp.
• Copywriter — Saadia India (client: Lord & Taylor, US), Dec 2021–Jul 2024. E-commerce product content and SEO (BrightEdge) for Home & Beauty; rebuilt the content/SEO framework during a brand repositioning; onboarded 2 new brands.
• Freelance Copywriter — Self-employed, Aug 2021–Dec 2021. Campaigns for luxury and lifestyle brands (Raghvendra Rathore, Sulwhasoo, Bang & Olufsen).
• Copywriter — ASHPlan Media, Jan 2021–Aug 2021. Social media content for VAIO, AVITA, and EV-Co.
• Corporate Communications Executive — Apparel Resources, Jul 2019–Jan 2021. Marketing and stakeholder communication for Apparel Sourcing Week.

Education & Certification