Effective date: 2026-10-18 (previous: 2026-07-24)
Smash! (“the app”, “we”) is a casual game published by an individual developer. This policy explains what data is involved when you use the app. Contact: [email protected].
Game settings (haptics/sound), progress statistics (objects destroyed, achievements, challenge best, daily streak), and selected weapon are saved locally on your device. This never leaves your device and is removed when you delete the app.
We use Google AdMob to display ads, which is how the app stays free. AdMob and its partners may collect and process:
This supports ad delivery, frequency capping, measurement, and (if you consent) personalization.
Ad partners: Ads may be served by Google or by third-party ad partners (ad networks and ad exchanges) that bid through Google. Google and its ad partners use this information for ad delivery, measurement, and fraud prevention and, if you allow tracking or consent to personalized ads, for interest-based (personalized) advertising — ads based on your activity across other apps and websites. We do not collect, store, or view this information.
See Google’s policy: https://policies.google.com/technologies/ads and how Google uses data with its partners: https://policies.google.com/technologies/partner-sites
On first meaningful use we ask permission to track (Apple’s ATT prompt). You can decline. If you decline, ads still appear but are non-personalized. You can change this anytime in iOS Settings → Privacy & Security → Tracking.