Privacy Policy — WPM Arena

Privacy Policy — WPM Arena

Effective date: 14 August 2026
Last updated: 14 August 2026

1. Introduction

This Privacy Policy explains what information the mobile game WPM Arena (the "App", package name com.hearthside.wpmarena) collects, why it is collected, who it is shared with, how long it is kept, and what choices and rights you have.

The App is published and operated by Hearthside ("we", "us", "our", the "Developer"). Hearthside is the trading name of an individual entrepreneur registered in Ukraine. We are the data controller for the personal data described in this policy.

Our full registered name and address are published on our Google Play developer page, as required of merchant developers, and are also available on request from the address below.

Contact for all privacy matters: [email protected]

By downloading, installing or using the App you confirm that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the App.

This policy should be read together with our Terms of Use.

2. Summary at a glance

Question	Short answer
Do you need an account with an email or password?	No. The App creates an anonymous player identity automatically on your device. We never ask for your name, email address, phone number or postal address.
Do you show ads?	No. The App contains no advertising SDKs, the Android advertising ID is switched off at the manifest level, and we do not build advertising profiles.
Is analytics optional?	Yes, always. In the EEA, the UK and Switzerland nothing is collected until you answer the prompt shown on first launch. Everywhere else analytics starts enabled and is disclosed here. In both cases you can switch it off at any time in Settings → Privacy.
Are there paid purchases?	Yes. The App sells consumable virtual currency packs and auto-renewing premium subscriptions through Google Play.
Do you see my payment card?	No. Payments are processed entirely by Google Play. We never receive or store your card number, bank details or billing address.
Do you track my location?	No GPS or precise location. Analytics and crash tools derive only a coarse, country/region-level indication from a masked IP address.
Do you sell my personal data?	No. We do not sell or "share" personal data for cross-context behavioural advertising, and we never have.
Can I delete everything?	Yes. See Section 13. Deletion is permanent and irreversible.
Minimum age?	13 years (16 in the EEA and the UK unless a parent or guardian consents). See Section 3.

3. Who may use the App (age requirements)

The App is not directed to children. It is intended for players aged 13 and over.

If you live in the European Economic Area, the United Kingdom or Switzerland, you must be at least 16 years old, or have the consent of a parent or legal guardian, to use the App.
If you live in a country that sets a higher age of digital consent, that higher age applies.
The App is not registered in the Google Play Families programme and is not designed for, marketed to, or primarily appealing to children under 13.

We do not knowingly collect personal data from children below these ages. If we become aware that we have collected data from a child below the applicable age without valid parental consent, we will delete the associated player record promptly. If you are a parent or guardian and believe your child has used the App, contact us at [email protected] and we will delete the account and all associated data.

Purchases within the App may only be made by a person who is legally able to enter into a binding contract, or with the permission of the holder of the payment method used.

4. Information we collect

We have deliberately designed the App to work without a traditional account. The categories below describe everything the App and its backend actually handle.