SOVVI GUT HARMONY CONTENT GUIDELINES

🔥 POSITIONING STATEMENT

Sovvi Gut Harmony is for the woman who keeps hearing about gut health and finally wants to make it part of her everyday routine.

The best content is not a probiotic lesson.

Tell the story of why you started paying attention to your gut, what made you finally try a probiotic, how it fits into your day, and why you've stayed consistent with it.

Story first. Proof second.


1️⃣ PURCHASE TRIGGERS

These are the moments when someone thinks:

"That sounds like me."

She feels bloated more often than she'd like

"I got tired of feeling like my stomach had a mind of its own."

She wants to feel more regular and consistent

"I finally decided I wanted to be more intentional about my gut routine."

She keeps hearing women talk about gut health

"I kept seeing probiotics everywhere until I finally looked into one."

She wants a daily habit, not something she only thinks about when she feels off

"I wanted gut health to actually become part of my routine."

She's bad at complicated wellness routines

"If it requires effort before my coffee, I'm probably not doing it."