Foundations of competitive analysis (landscape and SWOT)

Go-to-market campaign support

Customer engagementSales enablement support and execution

Storytelling - understand what makes a compelling story, what to look for and what to highlight

Messaging support | Write blog, email, and social media copy

Author customer success stories and develop use cases

Deliver sales enablement assets including pitch decks, one-pagers, objection handling, battle cards, and sales scripts

Build and execute release-based marketing launch plans activities

Create product and new feature value props and messagingBuild personas

Support field marketing campaigns | Build message houses from scratch and incorporate messaging throughout assets

Build messaging and assets tailored for various audiences

Monitor evaluation data and see opportunities for awareness and conversion campaigns

Build content assets with minimal feedback from peers / management

Partner with sales and Channel to understand needs and develop campaigns / assets to support their needs

Subject matter expertise | | Sr Product Marketing Manager | ~3-5 years | Messaging and positioning: communicate product's value to the market

Market validation: develop user and customer personas, definite unique value propositions based on competitive and market landscape; pricing and packaging influence

Go-to-market: develop strategic product launch plans and campaigns

Customer stories: source and publicize customer success stories

Sales enablement: deliver support materials to sell our core product

Retention and engagement: analyze product data and identify key drivers of retention and engagement metrics to uncover marketing opportunities

Full funnel campaign strategy

Technical marketing

Solution and category / vertical marketing

Market analysis

Competitive analysis

Product strategy

Subject matter expertise | Create strong value propositions that differentiate the product

Develop thought leadership campaigns and partner with PR to tell the story to the market

Build and execute campaigns from the bottom up (identify goals, risks, audience, messages, and tactics)

Run customer and crisis comms as needed

Develop solution and value-based marketing messages tailored to various audiences / personas

Conduct market analysis and share internal readouts

Conduct competitive analysis, update messaging and enablement (decks, battle cards, etc) as well as provide insights to product teams

Influence product strategy (prioritization, market and competitive requirements)

Develop personalization and online experiments alongside Growth / DG

Develop e2e funnel campaigns to drive evals and conversions

Own the sales enablement strategy

Develop analyst/media briefing decks

Build technical use cases

Drive large, ambiguous projects

Speak at conferences and customer events | Bring program ideas and impact / goals to management

Flawless execution of e2e campaignsIs seen as a subject matter and market expertIs a role model / mentor for team

Hits MQLs and eval goals for the quarter

Executes critical comms with minimal backlash

Mentors Associate PMM | | Product Marketing Team Lead | 5+ years | People leadership (aligning, coaching, hiring, onboarding, exiting) | Lead a team of product and technical marketers; define career paths and growth plans

Analyze market to draw insights that will define GTM strategy and growth plans

Conduct analyst/media briefings

Drive pricing and packaging decisions alongside product and finance and product

Meaningfully influence product strategy (prioritization, market and competitive requirements)

Own partner marketing (alliances) alongside BD | | | Director, Product Marketing | ~7 years | Cross-functional collaboration with members of the leadership team, in particular product and sales | Lead a team of experienced product and technical marketers

Define the messaging and positioning for company / line of businessInfluence product strategy as a trusted partner to R&D teams

Drive product launches that attract new customers and engage our user base

Oversee the marketing enablement program and be a trusted partner to the sales team | |