Product & Business Analyst | Consumer Tech • eCommerce • Product Analytics • Growth
I turn product data into decisions that improve customer experiences and business outcomes.
Over the past 2+ years, I've worked across consumer-tech, OTT, and eCommerce businesses, partnering with Product, Growth, and Business teams to solve problems using data. From analyzing user journeys and identifying growth opportunities to building dashboards, running experiments, and optimizing funnels, I enjoy uncovering the "why" behind user behavior and translating it into product improvements.
I build products from the ground up translating business problems into ERP-style solutions. From writing BRDs & PRDs to coordinating design/engineering, I manage the entire cycle from concept to launch. I also lead post-launch activities, including stakeholder interviews, feedback collection. and shaping onboarding flows, lifecycle journeys, and retention loops.
I manage the full funnel from acquisition to retention, diagnosing drop-offs and designing solutions that improve conversion at each stage. This includes lead capture experiments, onboarding flow design, and MQL-to-SQL acceleration. By combining behavioral analytics with A/B testing, I continuously refine journeys to maximize revenue impact and long-term user engagement.
📈 Marketing
I design and run lifecycle campaigns, targeted outreach, and engagement loops that lift activation and retention. I assess Return on Advertising Spend (ROAS) by campaign, channel, and audience segment, and use A/B-tested journeys to maximize user engagement and repeat usage.
📊 Data Analytics
I analyze large datasets using SQL and Excel to uncover trends, solve bottlenecks, and drive product decisions. I build dashboards, monitor key metrics, and share data-backed recommendations with stakeholders to influence roadmap priorities and growth strategies.
About me
Data cruncher. E-commerce optimizer. Funnel fixer. Python & SQL tinkerer. Product thinker in the making. GA4 & Power BI storyteller. Hills over malls, always. Sunrise chaser. Sunset spot hunter. Cricket addict. Cinema enthusiast. Learning, building, and growing every single day.