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Forget "5 tips for a better Instagram." This is a 40+ point audit. Pass it before you spend a dollar on ads, before you post your next Reel, before you DM a brand. Most creators stay stuck at 1k-10k because their profile bleeds every visitor it gets. Fix the leak first. Everything else starts working after that.

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How to use this checklist:

1. Open your Instagram profile in another tab
2. Go through each section. Tick the box only if it's a genuine YES — not "close enough"
3. Open the toggle under each item to see WHY it matters and HOW to fix it
4. Count your unchecked boxes. That's your homework.
5. Don't try to fix everything tonight. Pick your bottom 5 items, fix those this week. </aside>

Section 1 — Profile foundation

The first 3 seconds of your profile decide whether someone follows or scrolls. These are the non-negotiables.

1.

• Avatar — Clear photo with your face visible, minimal background distraction
• [ ] Avatar passes the audit

2.

• Username (@handle) — Easy to remember, easy to spell, free of underscores and numbers
• [ ] Username passes the audit

3.

• Display name (search field) — Your name + what you do, optimised for Instagram search
• [ ] Display name passes the audit

4.