The Brief

Scenario: A DTC home goods brand has product pages that are technically fine but generic - specs and dimensions with no reason to choose this over the ten similar products on Amazon. They also have a blog with zero traffic because it's disconnected from the actual product pages driving revenue.

My job:

Write product descriptions that are SEO-optimized and sell, write one blog post whose entire purpose is to funnel organic traffic into those product pages - internal linking as a strategy, not an afterthought.

Product Descriptions (same brand tone)

Product 1

Product 2

Blog Post (short, internal-linking focused)

Supporting Blog Post (short, internal-linking focused)

Internal Linking Strategy Note