Promoted Closet — Scaling Monetization System

Project Overview

Title	Monetisation Systems – Scaling Promoted Closet Through Frictionless Payments & Conversion Optimization
My role	Product Designer
Team	Product Managers, UX Designer, Engineers (iOS, Android, Web, Backend), Data Science, Analytics, QA
Timeline	Jan 2026 → Present
Project Type	Optimization / Growth / Monetisation
Tools Used	Figma, FigJam, JIRA, Analytics dashboards, Experimentation tools
Scope	End-to-end checkout funnel, payment systems, onboarding experience, recurring billing flows

Index

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Heads up…

I joined this project in January 2026, initially collaborating with the senior designer leading Promoted Closet. By February, I had transitioned into the sole designer for the feature, owning end-to-end design across all new initiatives.

This case study reflect work I led within my team: From problem framing and research synthesis through to final shipped designs. My work spanned iOS, Android, and Web, with close collaboration across Product, Engineering and QA.

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Understanding the Product & Its Stakes

Promoted Closet is Poshmark's primary revenue driver — a tool that lets sellers pay to boost their listings and drive more sales.

Over 4 months, I redesigned the monetisation system across four funnel interventions spanning onboarding, payments, value communication, and conversion — resulting in a 3x higher seller reactivation rate and measurable improvements to trial activation and payment drop-off.

It sits at the intersection of three platform priorities:

Seller growth

Platform revenue

Marketplace liquidity

Despite strong seller intent, conversion into paid campaigns wasn't scaling as expected — and that's where this work began.

Understanding the Problem

Existing User Scenario

From a user’s perspective, starting a promotion is designed to be quick and lightweight:

Landing → Payment Setup → Trial Start → Promotion Goes Live

Landing: Sellers are introduced to Promoted Closet with value props and expected outcomes (visibility, sales uplift).
Payment Setup: Sellers add or confirm a payment method to activate the promotion.
Trial Start: Sellers begin with a free trial period before being charged.
Ongoing Billing: After the trial, sellers are charged weekly based on their selected budget.

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While the flow appears simple, it sits at the intersection of user intent and business revenue—making even small points of friction highly impactful.

This is especially critical because:

Payment setup is a commitment moment for the seller.
Any hesitation here directly affects trial starts and revenue.
The system relies on recurring billing, which introduces both UX and technical complexity.

This context became important as we started analyzing where and why users were dropping off.

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