Internal working draft for promoting Random Realm. Keep this separate from the public game introduction until materials and claims are approved.

Message

Random Realm is a creator-driven world with room for many genres of play and experimentation. It is not an FPS-only product. Lead with what is real today, then explain the broader long-term vision without presenting unfinished ideas as already playable.

A useful narrative: Create → Play → Share → Grow together.

Audiences

Promotion Directions

  1. Steam page first: correct misleading FPS wording and tags, use coherent capsules, a strong first five genuine screenshots, and a truthful concise description. Link to the project/community where appropriate.
  2. Show one real thing per update: a short clip or image of a working mechanic, building workflow, new area, character animation, racing, or a minigame. Prefer actual engine capture.
  3. Progress posts: a clear before/after improvement, a specific challenge solved, or a small playable milestone; separate current features from planned ideas.
  4. Community invitations: invite targeted feedback, testing, and contribution based on an understandable task. Explain how people can join without overpromising rewards or revenue.
  5. Cross-channel reuse: adapt one original source into a Steam announcement, short video, Discord update, and a relevant developer/art community post. Avoid generic spam.

Content Series

Series Example Visual
What Is Random Realm? Multiple ways to create and play in one evolving world Unified key art plus honest in-game footage
Development Progress One completed feature or before/after comparison 10–30 second gameplay/tool capture
Build Together Modular building, creative tooling, contributor work Screen capture or concise annotated process
Play Different Rotating demonstrations of actual minigames or gameplay types One distinct game mode per post
Character / World Mira, Cosha, an environment or new level Character turnaround, art, or in-engine showcase
Community Update Contributor milestone, playtest invitation, or feedback result Specific screenshot and concise next action

First Iteration